The bias intersects with other non-rational cognitive processes such as loss aversion, in which losses comparative to gains are weighed to a greater extent. Status quo bias should also be distinguished from psychological inertia, which refers to a lack of intervention in the current course of affairs. A large body of evidence, however, shows that status quo bias frequently affects human decision-making. Status quo bias should be distinguished from a rational preference for the status quo ante, as when the current state of affairs is objectively superior to the available alternatives, or when imperfect information is a significant problem. Corresponding to different alternatives, this current baseline or default option is perceived and evaluated by individuals as a positive. The current baseline (or status quo) is taken as a reference point, and any change from that baseline is perceived as a loss or gain. Status quo bias is an emotional bias a preference for the maintenance of one's current or previous state of affairs, or a preference to not undertake any action to change this current or previous state.
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